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Webinar: The Business Case for Purpose

  • 29 May 2024
  • 12:30 - 13:30
  • at your desk


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Wild Wednesday Webinars

Wednesday, May 29, 2024

The Business Case for Purpose

12:30 to 1:30 p.m.

Presented by

Denise Taschereau,

CEO & Co-Founder, Fairware (a founding B Corporation)

This webinar explores the critical role of “purpose” in modern business strategy. It covers how integrating a clear and meaningful purpose into a company's core operations can drive long-term sustainability, attract, and retain talent, enhance customer loyalty, and create competitive advantages.

 Learning Outcomes:

·    Case Studies on Tangible Benefits of a Purpose Driven Approach

·    Tips and Trips for Starting  

·    Learn how leading Suppliers and Distributors are future proofing their brands with this approach.

About Denise:  Denise is chief executive officer (CEO) and cofounder of Fairware, a founding B Corp and promotional merchandise distributor. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer.

She is currently a board member of Promotional Products Association International (PPAI).  Denise is also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.  Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council, and the past co-chair of Vision Vancouver.

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