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Learning Lab: How to Get Found by Your Ideal Clients When They're Ready to Buy

  • 9 Apr 2024
  • 12:30 - 13:30
  • at your desk


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PAPPA MEMBER BENEFIT! Monthly Learning Labs

April 9, 2024 @ 12:30 p.m.

How to Get Found by Your Ideal Clients When They're Ready to Buy


Gloria LaFont, Founder, Action Marketing Company

90% of your market is searching on Google when they're ready to buy.  Are they finding you? Learn the dynamics of the Google ecosystem and how you can benefit from SEO, PPC and Social Ads to generate ongoing inbound leads.

Learning Objectives:

• Importance of SEO, PPC and Social Ads in B2B Distributor Marketing

• Understanding how search engines work

• Google Ads, Facebook Ads, LinkedIn ads, Which One is Best?

• Structuring a Simple Action Plan for Lead Generation Success, On a Budget

About Gloria:  Gloria LaFont is a mother, grandmother, and entrepreneur.  Throughout her business career, she has started, bought, lost, and sold a dozen businesses, including a distributor business, which she sold in 2015. She currently owns Action Marketing Co. a digital marketing agency founded in 2007, specialized in advanced digital marketing, including SEO and Online Advertising, to generate leads and increase sales for promo distributors. 

Gloria is a supporter of education and cultural arts, regularly volunteering her time and donating marketing support to help various organizations grow in membership and revenue. She enjoys family time, the beach, coaching business owners, and speaking engagements in topics of marketing and branding, as well as women's empowerment.

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